Designhouse is a content media company that publishes leading magazines that are the first of their kind, including , , and . The company established the Seoul Living Design Fair in 1994 not only to introduce elegant lifestyles on printed pages, but also to provide advice for realizing such lifestyles in people’s lives.
The Seoul Living Design Fair, which has been a committed partner for leading brands and consumers in the living design industry, collects and displays top products, while also producing high value-added contents. Furthermore, it offers total marketing solutions through collaborations with preeminent designers, allowing it to play a leading role in the future of Korea’s living design industry. There are more than 100,000 visitors to the fair every year. This includes interior designers, marketers, trend research institutions, and cultural figures. Each year, the fair presents interesting content that reflects the latest trends in refined living.
On top of the Living Trend pavilion, the Living Art pavilion, which highlights the highest standard for VIP marketing was established in order to reinforce the international competitiveness of Korea’s interior industry and enhance consumers’ appreciation for this industry’s initiatives. In addition, the fair has a number of special exhibitions, one of which is Designers’ Choice, as well as additional events such as the Living Design Awards and the Living Trend Seminar.