Living Trend Seminar

In an age where the boundaries between technology, environment, culture, and industry are being rapidly reshaped, the “value” of brands, products, and spaces can no longer be defined by a single function or image in the eyes of the market and consumers.

This seminar brings together leading speakers from the domestic and international living and lifestyle industries.

Drawing on their global project experience, design strategies, and insights into materials and environmental issues, they will share how they have defined the value of brands and design within a changing market—and how they have expanded that value into sustainable competitive advantage.

More than a moment of inspiration, this seminar offers practical insights. It is a time to re-examine the questions that should be asked, and the criteria that should guide decisions, from the perspectives of brand strategy, planning, and research.