Global Conference

The Seoul Living Design Fair Seminar, which focuses on living trends, is reborn as a business-focused conference. This year, under the theme of “Sustainable-yet-profitable: Rethinking Design & Business for a better future” we will explore a better future with sustainable and profitable design and business. Starting with a lecture by architect CHO Byoung soo on architecture that coexists with nature, the French RDAI, which is in charge of the spatial design of all Hermès stores around the world, the Japanese experimental eco-friendly creative agency we+ and the UK's leading branding company Design Bridge & Partners newly launched Beauty Future Team, the Merchandising Director of the New York MoMA, which has a great influence on the distribution of design products around the world, and Creative Denmark, the hub of the Danish creative industry, will share their unique insights. There will also be presentations on stories of enhancing the identity of spaces with digital art in a clearer and more environmentally friendly way, the future of the beauty industry, and living product strategies such as eco-friendly lighting and furnishing retail. A special session on the design market in Saudi Arabia, which is growing and developing dynamically under the national vision of 2030 EXPO and Vision 2030, will also be held to explore the possibility of expanding the design market into the Middle East.

Theme

Sustainable-yet-profitable: Rethinking Design & Business for a better future

Programed by

Design Research Institute, Design House